CASE STUDIES
CONNECTING CLIENTS TO THEIR CUSTOMERS
Problem:
Flobody needed a professional, on-budget video to launch their Kickstarter funding campaign for their new fitness product. In previous campaigns, cell phone videos were used to sell the product.
Solution:
Ryan developed a script, shot, directed, and produced both a campaign sales video as well as a workout highlight for social media ads to showcase the versatility of the product.
The campaign passed the goal of $15,000 in sales in the first hour of launching and has raised over $47,000 in pledges.
Problem:
PowerLife Yoga was in need of a way to showcase their class variety and atmosphere to prospective members on their website.
Solution:
After uncovering further needs, Ryan shot and edited 9 videos for each individual class offering, a hype video, and 52 position break down videos.
Over the course of 2 years, Ryan has produced over 100 videos for the studio for digital displays, Facebook ads, website content, and more. This resulted in continued growth of paid advertising efforts, new memberships, and the expansion into a new market in Nebraska.
Over
Problem:
West Bank wanted to introduce their new Virtual Teller Machines to current customers in a fresh, exciting way. Their marketing team had never used video in the past and wanted to give it a try.
They looked to Ryan to showcase the machines in their best light, drawing attention to the many benefits customers would have using them at later hours - seeing a live person on the other side of the screen.
Solution:
Ryan scripted, shot, and edited a promotional piece for the bank chain that hinged on the ease of use and helpful benefits.
The process went smoothly working with the marketing team and legal team to get a script together that conveys the message needed with all compliance covered as well.
Problem:
Kaleidoscope Marketing was working with their client, Simpson College, to build a marketing campaign for the college's new re-brand and website launch.
To spearhead the release of the new re-brand, K-Scope needed a video to use in paid advertising efforts and on the sites new landing page. The video needed to highlight all aspects of the college in under :60 seconds.
Solution:
Ryan worked directly with the agency and college to shoot 3 videos in two days, working literally from sun rise to sun set over 2 days to capture all the content needed for the videos.
The brand launch was a success, telling prospective students about the endless opportunities for them to learn and grow as a student.
Ryan
Curious how you can reach your audience with video?