Goal:

Provide long-form content for an established audience interested in bodybuilding. 

The main focus of the channel is to give viewers a look 'behind the curtain' of workouts, diet, and lifestyle. Ryan shot, edited, and documented the Wilkins' process preparing for well-known bodybuilding competitions around the country. 

​

Tactics:

We leveraged the couple's large Instagram followings to funnel traffic to the channel every week. They would ask for feedback in the comments section and answered questions to viewers problems in future videos. During this 4 month sprint, Brett competed in Chicago and won his IFBB Pro Card, making him a professional bodybuilder.